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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 9Conversion 47Competition 16Returns 82Price range 68Avg price 87Brand share 0Review moat 72Quality gap 50

Avg price

Great£19.86

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good624.27

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.57–£39.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£258K

£258K/yr · 347K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-31.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand