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christmas jigsaw
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great322.87avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.44–£19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 330K searches