30
christmas games
Skip itSoft demand (-80.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,504.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 198K searches
Growth
Bad-80.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.35–£14.93cheapest to priciest tracked listing — scored on the share inside $15–$100