50
chicken costume
Worth a lookShows a thin review moat (112 avg reviews), but soft demand (-38.6% this quarter) keeps it on the watch list.
Review moat
Great112.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great£16.55avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.96–£34.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 109K searches
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand