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catchphrase
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Price range
Good£7.18–£24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,406.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 60K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock