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cat costumes for kids
Skip itSoft demand (-76.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great225.38avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Good£13.25avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.55–£26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£40K£40K/yr · 212K searches
Growth
Bad-76.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand