53
card game
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.48–$17.34) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Market size
Good£426K£426K/yr · 1.4M searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,582.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.48–£17.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand