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capybara squishy
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Review moat
Great230.46avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.0%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.00–£23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 118K searches