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cape
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Review moat
Good881.61avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£4.88–£29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Avg price
Okay£11.16avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 547K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand