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butterfly wings
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great352.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Okay£4.66–£24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 134K searches
Signals No Dominant Brand