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busy board
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£15.34avg listing price — sweet spot $15–$100
Market size
Good£508K£508K/yr · 1.1M searches
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£8.76–£23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,315.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale