65
bucket and spade
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+198.2%90-day search growth — must beat 0% to launch
Review moat
Great326.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.11avg listing price — sweet spot $15–$100
Market size
Okay£215K£215K/yr · 351K searches
Price range
Bad£4.46–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100