61
bubbles
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£530K£530K/yr · 753K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,942.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Price range
Bad£1.26–£16.12cheapest to priciest tracked listing — scored on the share inside $15–$100