65
bubble mixture
Worth a lookShows searches that convert (18.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+100.6%90-day search growth — must beat 0% to launch
Market size
Good£676K£676K/yr · 379K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,244.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.93–£21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.84avg listing price — sweet spot $15–$100
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