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brio track
Skip itSoft demand (-58.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£20.94avg listing price — sweet spot $15–$100
Price range
Great£6.36–£50.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,231.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£34K£34K/yr · 41K searches
Growth
Bad-58.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand