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brain teaser puzzles for adults
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.51–£31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£112K£112K/yr · 335K searches
Review moat
Bad4,896.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand