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bluey lego
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£19.09avg listing price — sweet spot $15–$100
Price range
Great£5.77–£48.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good781.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£373K£373K/yr · 347K searches
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock