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bluey house
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£27.94avg listing price — sweet spot $15–$100
Price range
Great£7.52–£74.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£125K£125K/yr · 192K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,543.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand