Skip to content
52

black doll

Worth a look

Shows low returns (1.1%), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 21Conversion 19Competition 80Returns 93Price range 70Avg price 83Brand share 73Review moat 46Quality gap 72

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£18.22

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.99–£38.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,943.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£24K

£24K/yr · 85K searches