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32

black angel costume

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A small market ($7K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 14Conversion 8Competition 29Returns 21Price range 54Avg price 52Brand share 34Review moat 77Quality gap 94

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great452.36

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.49–£23.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.28

avg listing price — sweet spot $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£7K

£7K/yr · 93K searches