58
birthday candles
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good754.12avg incumbent reviews — the moat a new listing must climb
Market size
Good£324K£324K/yr · 831K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.62avg listing price — sweet spot $15–$100
Price range
Bad£0.81–£10.08cheapest to priciest tracked listing — scored on the share inside $15–$100