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bingo books
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Review moat
Great495.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay£241K£241K/yr · 217K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.57avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.5%90-day search growth — must beat 0% to launch