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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 97Conversion 88Competition 6Returns 98Price range 0Avg price 12Brand share 0Review moat 31Quality gap 76

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+171.6%

90-day search growth — must beat 0% to launch

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,448

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£126K

£126K/yr · 288K searches

Avg price

Bad£4.30

avg listing price — sweet spot $15–$100

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.62–£7.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

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