29
bat costume
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great475.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.46avg listing price — sweet spot $15–$100
Price range
Okay£5.15–£24.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£13K£13K/yr · 91K searches