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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 12Conversion 17Competition 15Returns 84Price range 92Avg price 95Brand share 0Review moat 35Quality gap 42

Avg price

Incredible£26.41

avg listing price — sweet spot $15–$100

Price range

Great£13.89–£49.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,035.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

Market size

Bad£10K

£10K/yr · 27K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand