35
barbie car
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£27.10avg listing price — sweet spot $15–$100
Price range
Great£13.85–£49.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£113K£113K/yr · 204K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,232avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand