60
banana squishy
Worth a lookShows beatable incumbent ratings (2.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible2.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible26.61avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+144.0%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£2.16–£18.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£28K£28K/yr · 98K searches