48
banana costume
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible43.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Okay£4.68–£23.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£182K£182K/yr · 240K searches
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-28.2%90-day search growth — must beat 0% to launch