48
ball
Skip itPrices mostly outside the sweet spot ($2.95–$16.30) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good717.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£203K£203K/yr · 841K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Price range
Bad£2.95–£16.30cheapest to priciest tracked listing — scored on the share inside $15–$100