45
baby swimming float
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+97.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,735.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£208K£208K/yr · 855K searches
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Price range
Okay£5.44–£20.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand