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army costume
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.25avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great£5.07–£71.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good616.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Bad£52K£52K/yr · 264K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand