68
apple squishy
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Review moat
Incredible3.02avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 66K searches
Price range
Bad£1.80–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100