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angel wings
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great374.43avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay£1.99–£23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 443K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch