36
alphablocks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great110.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.47avg listing price — sweet spot $15–$100
Price range
Okay£2.30–£21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£140K£140K/yr · 261K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock