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alien costume
Worth a lookShows a thin review moat (148 avg reviews), but soft demand (-25.4% this quarter) keeps it on the watch list.
Review moat
Great147.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great£15.89avg listing price — sweet spot $15–$100
Price range
Good£5.75–£34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay£103K£103K/yr · 455K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.4%90-day search growth — must beat 0% to launch