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airfix
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£18.27avg listing price — sweet spot $15–$100
Price range
Great£5.57–£43.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good625.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£257K£257K/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand