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adopt me
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great182.59avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.40avg listing price — sweet spot $15–$100
Price range
Okay£7.22–£21.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£24K£24K/yr · 305K searches
Growth
Bad-47.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand