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yoga towel
Skip itSoft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good818.29avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Price range
Okay£6.49–£22.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 120K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier