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yoga mat bag
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£14.95avg listing price — sweet spot $15–$100
Review moat
Good941.96avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.36–£21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£95K£95K/yr · 295K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch