45
yoga block
Skip itPrices mostly outside the sweet spot ($6.56–$13.51) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good£450K£450K/yr · 806K searches
Review moat
Good1,452.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Price range
Bad£6.56–£13.51cheapest to priciest tracked listing — scored on the share inside $15–$100