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wobble cushion
Worth a lookShows low returns (0.4%), but soft demand (-15.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Price range
Great£7.81–£58.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.25avg listing price — sweet spot $15–$100
Review moat
Good762.7avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£199K£199K/yr · 238K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier