51
whistle
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.32–$8.77) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,652.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay£235K£235K/yr · 575K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£4.76avg listing price — sweet spot $15–$100
Price range
Bad£2.32–£8.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier