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wetsuit
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Growth
Incredible+162.1%90-day search growth — must beat 0% to launch
Avg price
Incredible£28.88avg listing price — sweet spot $15–$100
Price range
Great£9.52–£69.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great343.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad£77K£77K/yr · 544K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale