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weights
Worth a lookShows a $4.3M/yr market, but weak search conversion (1.5%) keeps it on the watch list.
Market size
Incredible£4.3M£4.3M/yr · 8.5M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£34.93avg listing price — sweet spot $15–$100
Price range
Good£8.54–£170.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,348.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale