45
weighted hula hoop
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£6.00–£26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.43avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,182.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 267K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier