46
wahoo
Skip itBrand-locked demand (top 5 brands take 88% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£70.76avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£185K£185K/yr · 82K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,324.74avg incumbent reviews — the moat a new listing must climb
Price range
Okay£16.64–£302.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Signals High Price