42
treadmill
Skip itPrices mostly outside the sweet spot ($84.75–$310.06) — this niche doesn't clear our bar today.
Market size
Incredible£4.7M£4.7M/yr · 4.1M searches
Review moat
Great286avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good£130.70avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad£84.75–£310.06cheapest to priciest tracked listing — scored on the share inside $15–$100