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treadmill mat
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great£12.45–£25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.09avg listing price — sweet spot $15–$100
Review moat
Good694.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£182K£182K/yr · 237K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-31.7%90-day search growth — must beat 0% to launch