32
treadmill lubricant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Okay£195K£195K/yr · 135K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,765.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.00avg listing price — sweet spot $15–$100
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.21–£10.58cheapest to priciest tracked listing — scored on the share inside $15–$100