38
trap bar
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great174.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great£85.38avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£37.33–£251.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad£74K£74K/yr · 50K searches